Santiago J.
Marketing Lead
Available now
Experience6 yrs
EnglishC1
CityBogotá
InterviewOn request
HubSpotWebflowGoogle Ads
⚡ AI-equipped · Content + repurposing agents
Sales & Support
Nearshore Marketing Lead for teams
Owns demand generation for energy and industrial brands: content, campaigns, website and the reporting that tells you what worked.
A nearshore marketing lead is a trained, English-fluent professional based in Latin America who works U.S. hours inside your tools. Kurios City recruits, trains and deploys them in about 21 days, at 30–60% lower cost than a U.S.-based hire — the range published for LatAm back-office operations, with free replacement if the person doesn't perform.
What this role owns
- Content calendar and production
- Paid and organic campaign execution
- Website and landing-page updates
- Marketing reporting and attribution
- Brand consistency across channels
Stack we train on
HubSpotWebflowGoogle AdsMeta AdsCanvaLooker Studio
Cost comparison
Hiring in the U.S.
$9,750/mo
$117,000 per year
- Salary$70,200
- Mandatory benefits & payroll taxes$22,571
- Social Security + Medicare, FUTA/SUTA, workers' comp, health insurance, 401(k), PTO
- Tools, management & recruiting$24,229
- AI licenceYou pay it
- If they don't work outYou start over
vs
Hiring with Kurios
$3,700/mo
$44,400 per year
- One monthly fee$3,700
- Mandatory benefits & payroll taxes$0
- Handled in-country. None of it lands on your payroll.
- Recruiting, training, managementIncluded
- Claude or Codex licenceIncluded
- If they don't work outFree replacement
You keep, every year$72,600
62% lower · $217,800 over three years
Example figures for a Marketing Lead. The U.S. side is fully loaded — what the role actually costs your company, not the salary line. Your real numbers come out of the first call.
| U.S. hire | Kurios nearshore | |
|---|---|---|
| Monthly cost | USD 8,500–11,000 | USD 3,200–4,200 |
| Time to fill | 45–90 days | 21 days |
| Training on your stack | Your team's time | Included |
| Replacement | New search | Free |
| Time-zone overlap | Full | Full (UTC−5 / −6) |
Ranges are indicative. Final figures are scoped per market, role and seniority.
What the first 90 days look like
Week 1–3
Audits what you already have: site, content, paid spend, list health and attribution. Delivers a written assessment of where the money is actually going, which is usually not where the dashboard says.
Week 4–8
Executes on the two or three channels that survived the audit. For most energy companies that is local SEO, a lead-nurture sequence and a modest paid budget — not a content calendar across six platforms.
Month 3+
Owns pipeline contribution as the number. Reports cost per qualified lead by channel, and kills channels that do not clear the bar.
How to tell a good marketing lead from a cheap one
A marketing lead at this price point is a hands-on operator, not a strategist who briefs an agency. Be clear about which one you need. If you want someone to write the copy, build the landing page, run the ads and read the analytics, that person exists and works nearshore. If you want a CMO to manage a $2M budget and a team of eight, this is the wrong hire and we will tell you so.
How this role is measured
Cost per qualified lead, by channel. Traffic, impressions and follower counts are activity, not outcome. The only marketing number an energy operator cares about is what a real opportunity costs.
| What we track | Why it is the right number |
|---|---|
| Qualified leads by channel | Not MQLs by a definition marketing invented |
| Cost per qualified lead | The figure that decides where next quarter's budget goes |
| Pipeline contribution | Revenue traceable to marketing, however imperfectly |
| Channels killed | A lead who does not cut a losing channel is not managing a budget |
These are the numbers we report back to you, not internal vanity metrics. If one of them stops moving, that is the conversation to have in the weekly check-in.
Available now
Iván M.
Marketing Lead
Available now
Experience5 yrs
EnglishC1
CityMedellín
InterviewOn request
WebflowMeta AdsLooker Studio
⚡ AI-equipped · Content + repurposing agents
Fredy G.
Marketing Lead
Available in 2–3 weeks
Experience7 yrs
EnglishB2
CityCali
InterviewOn request
HubSpotCanvaGoogle Ads
⚡ AI-equipped · Content + repurposing agents
Frequently asked
Is this a strategist or an executor?
Both, at the level a 20–200 person company needs: they set the plan and then ship it, with AI doing the volume work.
Do they replace our agency?
Sometimes, and sometimes they manage it better than you can. An in-house operator who understands your business will get more out of an agency retainer than a founder reviewing reports monthly. We have seen both outcomes; it depends on whether the agency was doing real work.
What if we have no marketing function at all today?
Then start with the audit and expect the first 60 days to produce infrastructure rather than leads — tracking, a working site, a nurture sequence. Anyone promising qualified pipeline in month one is selling you something.